Behind the Camera
“Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness. ” - Dr. Martin Luther King Jr
A lot has happened this week and I found myself struggling for the right words to share with you as we begin a new one.
I did share a post in my personal page after the tragedy that happened in the U.S. These are thoughts not everyone can reflect on with firsthand experience, because we may have different backgrounds and ethnicities. But I hope you read from a place of empathy. If you would like to, feel free to check it out on Facebook.
We need more conversations to bring us together.
What I can share as I sit here writing the intro for this week's news is that each one of us has a part to play in improving this world. I'm working hard to play my role for my children. If I can help you play yours somehow, let's stay connected.
Blessings to you and yours, Tanya
P.S. Under each post there is a link that will lead you to the main content for that section.
Articles Across the Web
Ideas for Setting Up Blog CTAs
CTAs help businesses gain new leads, increase signs-ups and help bloggers and writers expand their audiences. Depending on what you’re aiming for, the nature and design of call-to-actions might change, but at its core, all effective CTAs have to follow best design practices and send out a clear message.
How this applies to video marketing is when you are sharing your on-camera or live video, you need to ALWAYS have a CTA in mind. Viewers need to know what's next. This article may give you a few ideas.
Lou Bortone: One Page Video Plan
Lou Bortone is one of my favorite experts online and he knows a ton about video marketing. Check out his strategy for a one-page video plan. As simple as it is, it is pure genius. It's about 7 minutes long, but I encourage you to pause the screen and study the plan. How might this work for you and your business?
BTW, I'll be a guest speaker for Lou's upcoming Video Bunch. Get registered for free to hear tips from several incredible video marketers in his circle - including yours truly, of course. I'll see you there.
The Latest Video Blog

3 Ways to Show Up Big with Live Video in 2021
How can you stand out with on-camera and live stream video when so many people are marketing their businesses online? Let’s talk through three ways you can build your brand with live stream video.
This is the episode I delivered last week. If you do these 3 things, you are on your way to selling more with streaming!
From Tanya's Toolbox
New Store: Guide to Video Content Marketing
So excited about this one. Last week, we were approved as an Amazon Influencer (woot woot). I'm working on building out an entire store filled with my personal recommendations to get 'geared' up for video.
You can bookmark this link as we add new tools like webcams, microphones, and more. Come back to it as you upgrade your studio. :-)
What's Coming Up
VIP Office Hours
This week on Friday, we connect with our incredible VIP community for open Q&A, networking and sharing ideas. Join us!
You must be a member of our free, but exclusive, group on Facebook to attend. Just give me 24-48 hours to approve you once you request to get in. They get perks the average person won't, like discounts to programs, business support and access to resources I don't share anywhere else!